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The New Beet

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The New Beet, is a quarterly in-store (and online) magazine and blog packed with updates from the Board of Directors, store happenings, co-operative and community involvement, product and health information, member classifieds, and more!

Paper Edition

Member/owners can pick up paper copies in both of our stores following publication, or, can download the PDF version from our website for online reading or printing at home. Click here to view the paper archives.

Submissions

Member/owners are welcome to submit articles for consideration and take advantage of free (un)classified ads. Click here for more information.

Celebrating Our Local Farms

Contributed by Sarah Kanabay, August 15, 2016

“It’s so nice to see all of my friends on your walls!”

More than one visitor to the Co-op’s offices at 170 Main Street has expressed delight over the portraits of local suppliers that were taken early this spring by board member and Just Roots outreach coordinator Andy Grant. Now that the photos are hanging at both our McCusker’s and Green Fields locations, the joy of those familiar faces can spread even further! We’re honored to be able to support so many of our local growers and producers, and to help our customers connect their food to the faces of those that have grown it.

As a long-time supporter of farming in the hilltowns and greater Pioneer Valley, it was an important step in our long-term revitalization and expansion plan to visually highlight the community partnerships that help us all to thrive. We were delighted that Andy generously lent his artistic talent, patience, and vision to this project, and, recognize how special it is that our local farm community allowed us to capture them, and their families, at that moment in time when New England growers are facing the very beginning of yet another uncertain season. It’s a privilege to be able to partner with suppliers whose tenacity in the face of the unique challenges of our region results in such food richness. We hope that you’ll be reminded of these valuable connections as we celebrate our local farms with this portrait series.

August 17-30

Contributed by Co-op Staff, July 25, 2016

Co-op Deals Aug 17-30

NOFA Summer Conference

Contributed by Co-op Staff, July 25, 2016

The Franklin Community Co-op is a sponsor of the NOFA Summer Conference at UMass-Amherst, which runs from August 12-14th in Amherst, MA.

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With over 1,500 attendees, the conference is an opportunity for farmers and farm-supporters alike to gather in support of our shared agricultural future.  Workshops this summer range from Food Justice to International Agronomy, and seek to address this year’s theme, “Cultivating the Organic Grassroots Movement”.  Early bird registration discounts expire on August 6th!  Join us in the conversation!

photo: Wheelview Farm, Shelburne, MA, © Sarah Kanabay.

August 3-16

Contributed by Co-op Staff, July 2, 2016

Co-op Deals Aug 3-16

July 20 – August 2

Contributed by Co-op Staff, July 1, 2016

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June 29 to July 19 Co-op Basics

June 29 to July 19

Contributed by Co-op Staff, June 29, 2016

Co-op Deals June 29-July 16

June 15 to 28 2016

Contributed by Co-op Staff, June 15, 2016

Download this week’s flyer

Greening Up the Festival

Contributed by Co-op Staff, June 14, 2016

Pedal power is making the Green River Music Festival greener than ever this year, with the offering of bike valet parking from MassBike! The Franklin Community Co-op is co-sponsoring safe, easy bike parking for festival attendees who’d like to ditch their four wheels to get to the festival in favor of two–follow any number of designated bike routes provided by the festival planners, and then leave your bike in the bike parking area while you enjoy the music! Riders will be eligible for special Co-op coupons and samples with proof of parking.

Sprouting

Contributed by Co-op Staff, May 5, 2016

The sap rose so early this year, maple buckets could be seen hanging the first week of February. I’m itching to grow things. Sprouting can calm the itch until I can get in the dirt. It’s easy to do, and the results are delicious. In 1975, my boyfriend (I’ll call him “Ronny”) and I drove across the U.S. in a blue Volkswagen station wagon he’d named Honolea (yes, as in Puff the Magic Dragon. I just want to give you the full picture, here). We didn’t have much and didn’t make it to California on that trip, but our last $150 paid for a 2½-room apartment in Denver. Ronny got a job right away at the university cafeteria, but it took me a couple of weeks longer to find work. There was rhubarb growing in our backyard, and Ronny occasionally brought home kitchen scraps, but there would be no paycheck for two weeks.

Looking for cheap, nourishing food, I learned about sprouting. When I decided on the subject for this article, I’d forgotten what an abyss the internet can be for those as naive and playful as myself. I began researching “what kind of nutrition can you get from sprouts?” and found several arguments, many of them angry and self-righteous. For those readers with strong opinions regarding enzymes, nutrition, ‘live food’ or related subcontext, I hope you’ll read peacefully, as this writing comes from an amateur foodie in the spirit of sharing.

Sprouts are nutritious. They contain protein, vitamins and minerals in varying quantities, depending on what you sprout. For example, sprouted lentils have lots of protein, vitamins B and C, magnesium, potassium and iron*. Sprouts also contain enzymes. Many of us have trouble with our digestion. Eating raw sprouts can help, and enzymes are one of the reasons. Anything that starts life as a seed can be sprouted. Any sprout contains more nutritional qualities than its unsprouted seed. Sprouts taste good raw on salads, sandwiches, or juiced. They can be stir-fried, baked or added to omelettes. It’s good to eat them when the seeds have cotyledons, the primary leaf of the plant embryo. For some beans, it’s also good to eat the leaf.

It’s fun to grow sprouts. Kids love to watch a seed’s progress, and it may inspire those previously unwilling to eat something green. The basic premise is to moisten the seeds enough for them to start. Simple, right? In 1975, we poked holes in the top of a mayonnaise jar with hammer and nail to drain the water. This didn’t work well with tiny seeds like alfafa, as we lost many of them down the drain before they grew to a size. Kits can be bought for larger quantities and varieties of sprouting, but a simple way is to use a mason jar. You can invent a strainer with a lid as we did, or use cheese cloth with a rubber band, or a sprouting screen.

My favorite seeds to sprout are alfalfa, clover, broccoli, and garbanzo beans. You’ll have to experiment with how many seeds to use at a time because as they grow they’ll take up more space. If they’re too crowded, they can get moldy. Eat sprouts within a few days. If they’re left out too long in warmer temperatures, bacteria can grow and make your sprouts unsafe to eat. Federal government regulations require professional food services to store sprouts below 41 degrees. So when they’re ready, put ‘em in the fridge.

Here’s a basic procedure to use for alfalfa seeds:

  • put about 2 Tbsp. of seeds in a mason jar and cover with 2 cups cool w a t e r . Soak 8-12 hours.
  • Drain the water, then rinse and drain again.
  • Set the jar out of direct sunlight, but not in the dark, at room temperature with the draining cover on.
  • Rinse and drain twice a day for 4-6 days. You’ll know they’re ready to eat when most of them are showing green.

Happy sprouting!
Good resources:
Bean Sprout Book by Gay Courter (1973)
The Sprouting Book by Ann Wigmore (1986)

Sprouts:
The Miracle Food by Steve Meyerwitz (1998) www.sproutpeople.org
*USDA National Nutrient Database for Standard Reference, Release 28

New Tuesday Farmer’s Market

Contributed by Sarah Kanabay, May 1, 2016

Do you love farmers’ markets, but can’t always make it on Saturdays? Starting this spring, you’ll have another weekday option to support local farms! Last fall, Franklin Community Co-op launched an internship program in partnership with Greenfield Community College, designed to start a new Tuesday afternoon/evening farmers’ market in downtown Greenfield.

Communications and Outreach Manager Sarah Kanabay conceived of the new market initiative and internship as a way to offer an alternative farmers’ market structure to small0scale new farms. The market is staffed by students, and unsold goods are purchased by community partners for use in their social service organizations. This relieves newer farms of the burden of having to find market staff and ensures that food waste is significantly reduced.

It was recently announced that this program, in an expanded partnership with CISA, was the recipient of a $25,000 grant from the Rural Community College Alliance, which will fund the student positions and enable the expansion of the program to other community colleges. Additional work is in place to explore the creation of a co-operative of western Massachusetts farmers’ markets, both within the internship program and in partnership with the Greater Quabbin Food Alliance and CISA. It’s the hope of the co-op, and of the College, that this opportunity will aid and foster farm entrepreneurship in Franklin County and beyond, and help food co-operatives in other communities identify and support new local vendors as they grow their businesses. It’s also the co-op’s hope that this new zero-food-waste model for farmers’ markets will remain a key component of the implementation of the program in other communities, ensuring wider access to healthy, local food within those locations.

The new Tuesday market will feature vendors of meat, produce, herbs, honey, clothing, and wool, and will begin in April, 1-6 p.m. weekly in the alley next to Green Fields Market. We hope to see you there!

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Stores and Hours

Green Fields
Market
Open 8 a.m. - 9 PM Mon-Saturday
Sunday: 10AM-5PM

144 Main Street
Greenfield, MA 01301
(413) 773-9567

McCusker's Market
New Hours as of Sunday 8/2/20: Open Daily 11 a.m. - 8 p.m.
CLOSED DAILY 10am-11:00am For curbside pickup/delivery processing.

3 State Street
Shelburne Falls, MA 01370
(413) 625-2548

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